Apple can't assume to accumulate its new phones beneath wraps to save its life: there are leaked images, phones larboard in bars, you name it, and an Apple agent has done it. So how the hell did Samsung accumulate the SIII a secret?
In truth, there were a few leaked photographs just afore its launch, but it was absurd to plan out how the buzz would attending from them. In an agreeable column on Samsung's own blog, the aggregation explains how it keeps its cards abutting to its chest. Largely, a lot of harder work. WooSun Yoon, a Principal Engineer, explains:
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"There were abounding prototypes and yes,it takes added time and accomplishment to accomplish added alive prototypes. It's even added difficult if you're sending those to altered places for testing and yet at the aforementioned time ambuscade it from everyone. Time constraints pushed me to yield a lot of helicopter rides aback and forth. I'm animated we were able to accumulate the new GALAXY S IIIunder wraps to the end, but I can't accent abundant how harder it was."
They aswell assume to yield ambuscade the buzz from prying eyes very, actual actively too—even aural aggregation buildings. Addition engineer, WooSun Yoon, continues:
"We had to accomplish three types of the GALAXY SIII to anticipate the architecture from leaking. And on top of that, whenever any of these had to go out for testing, we put them central ‘dummy boxes', which are cases that adumbrate the architecture of the device, to beard it. Even if people, central or out of the campus, saw the device, I agnosticism they would accept accepted what it was."
But conceivably a lot of importantly, there seems to be a actual austere faculty of befitting plan in the abode at Samsung. ByungJoon Lee, yet addition engineer, explains:
"My earlier son is in 6thgrade. He knew that I had formed on theGALAXY S and S II.So I assumption he affected that I'd do S III also. Every time he saw an commodity on the internet about the GALAXY S III he'd ask ‘Dad! You're authoritative the S III, right?' But all I could say was ‘I don't absolutely know.' It was absolutely awkward."
All of which makes you admiration what the Apple aggregation action is. At one point, it acutely included demography prototypes to the bar and proceeding to alcohol a lot. [Samsung]
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